At this all day event I sold Lemonade and shaved ice.
Lemonade – $4 for small, $5 for medium and $6 for large
Shaved Ice – $4 for small, $5 for medium and $6 for large
Total sales – $700
Broken down by Percentage:
Lemonade – 10% , Shaved Ice – 90%
I was expecting to do about $2,000 in sales for the day but I was way off. Here are some of the reasons why.
- There were too many vendors selling the same items. The event coordinator decided to let as many food vendors as possible. So if you wanted to sell anything just pay the fee and you can sell it at this particular event. For shaved ice, There were 4 other vendors selling shaved ice. So including myself there are a total of 5 shaved ice vendor in a 3 block radius. There were 4 lemonade vendors including us. So the competition is fierce.
- We were position at the end of the event meaning both the intersection had the most traffic. The bad thing about being at the end of the event is if people came from your end, They’ll say to their kids, lets walk down a little further to see what else they have. If people are coming from the other end, they’ll have bought whatever they needed to already before arriving at your booth. The best position to be is near the middle of the event which was where are the crowds were.
- The event was suppose to run from 8am-3pm. The crowd doesn’t really show up til 10am. The crowd also dies down at 1pm. In between those times they have about a 45 minute parade during our prime selling hours. So this is actually not an all day event as you really only get 2 hours of really selling.
I am not sure if I will attend next year. we’ll see. If I do there are some changes I will have to make.
- My forecast for next year would be around$1,500 in sales for the day
- I’ll need to add corn dog as there were no corn dog vendor, I believe my sales can increase dramatically by adding this item.
- I’ll also add tornado potato to the menu as there are no vendor selling these as well.
- I’ll have to decrease the amount of lemonade and shaved ice down to offset the low sales due to competition. I’ll also only do one size lemonade and squeeze it fresh in front of the customers. I will also make sure not to make too many shaved ice flavors as the majority of people at this particular event only choose about 3 flavors the whole time.
Things I learned from this event.
Price does play a factor in your sales. I increased the price of my lemonade by a dollar to see what would happen. As you can see, my sales were very low. For next year I’ll bring the price back down by a $1. The pricing for the shave ice was perfect since every other shaved ice vendor priced theirs about the same.
I wanted to experiment with having 3 different sizes of lemonade and shave ice. I learned that it is too many option for the customer to choose from. For next year I’ll bring it down to just two size. For lemonade I’ll have a small and a large, or maybe just a large since I will be making it fresh to order.
For the Shaved Ice I’ll take out the large size since the large was way too much and just have a small and medium. Then I’ll call it regular and large.
When customers have too many choices they do take longer to decided and if you have a line, it does slow it down to a halt therefore affecting your overall sales for the day.