This is a 2 day event I did that grossed $5300.
For this event, I sold 4 items. Lemonade, shaved ice, tornado potato and corn dog.
My price for the items are as follows:
Small Lemonade $3
Large Lemonade $5
Shaved Ice $4
Tornado Potato $4
Corn Dog $4
This is my first foray going into selling corn dog. So it was a lot of trial and error.
I didn’t realize making consistent corn dog was so hard. Here are the pros and cons of selling corn dogs form a first time seller.
- I like the fact that corn dog doesn’t take up a lot of space when transporting.
- You can make corn dog in advance and keep it under a heat lamp so when you get really busy you can always keep up with demand.
- You can charge a rather high price for what is essentially a hot dog coated in delicious batter.
- Keeping the batter a certain temperature is crucial to your corndog success. If the batter is too cold, you will break the hot dog when trying to dip it in the batter or pick up too much batter. If the batter is too warm, your hot dog won’t pick up that much batter and your corn dog will look very thin.
- You need 1 person to man the corn dog station full time. I tried working the corn dog station and doing the tornado potato station. It didn’t go very well.
- Oil temperature is very important. If your oil temperature gets too low it won’t seal the corn dog batter in and your corn dog batter will separate from the hot dog. If your oil temperature is too hot, you burn the outside before the inside has time to cook.
If I were to sell corn dog again. I would go with a professional electric corn dog machine. I used a big pot with a propane burner and it was really difficult to keep the temperature constant. I would also make sure its deep enough that the corn dog can be held vertical. My pot wasn’t deep enough so I had to hold it semi horizontal. I might of burn my hand in the oil a couple of time.
The tornado potato by far was our best seller. It is also the most labor intensive to do. The whole process from beginning to end requires 3 workers. 2 workers to prep the potato and the 3rd to deep fry them and give it to the customer. I’m working on a process to streamline so only 2 worker can do it from beginning to end.
I had a total of 6 workers at the event. I think I can eliminate 2 workers that way theres 2 workers at the lemonade/shave ice station and 2 workers at the tornado potato station.
Another thing I am learning is not too many items to your menu. I should of kept the corn dog out of the menu and only sell tornado potato, shaved ice and lemonade.
I ended up doing $5300 in sales at this event.
Product Breakdown Sales by percentage:
Tornado Potato 40%
Shaved Ice 30%
Corn Dog 10%
On a side note. It got really windy as I was closing up and my banners acted like a sail bending the bars holding up the banners. In the future I’ll either need to start making holes in the banners or get a stronger banner stand. I don’t usually have problems with high wind in my area. So this could be an exception. I will probably look into a strong banner stand to hold it up.